What is SEO?
SEO stands for Social Entertainment Optimization…well sort of. That isn’t the actual acronym but quite honestly, it’s not that far off. CNN says teens spend 9 hours a day using media. I’m not pointing out a growing problem in society today, my point is to show where the direction of today’s content consumers are headed. When you want to find a coffee shop near you what do you use? Yellow Pages? Maybe 20 years ago. The majority of people now use cell phones and tablets to find what they’re looking for.
SEO stands for: Search Engine Optimization. In short, it’s optimizing your websites appearance to a higher priority in various search engines. These engines have programs called “robots” which crawl the web and map websites. They read “meta data” in the websites code written by the web developer (or content management system) with titles behind the elements you see, descriptions, alternative text for screen readers and much, much more. Social Media companies like Twitter, FaceBook and Instagram to name a few also have their own robots which find content and assign them priority.
That is the beauty of having someone build your site who knows about this stuff. Sure, you can hire someone with basic coding knowledge or who can build you a site on a popular “WYSIWYG” (what you see is what you get) like WIX or Weebly, but if all you’re getting is a pretty website and limited market exposure what good is that investment? I would rather have a basic looking site with a strong SEO foundation than a beautiful site that has little to no visibility to search engines.
The bottom line
If you are in the market for a website, whether hired through this site or not, take the knowledge above with additional research (I was joking about the Yellow Pages) on SEO, and then ask your developer:
- What they know about SEO.
- How they plan to use it.
- If it is included or how much they are going to charge you.
After this, make an educated decision.
Then, when your colleagues who saved a few bucks on web design ask why you are getting so much business and they are not, or why your business is showing up on the first page of a search result and theirs is not, you can just say “SEO” and watch them scratch their heads.
Thanks for taking the time to read this article. At the time of writing this site is currently being constructed so stay tuned for more articles, content, and competitive website packages to come.